GYM BRX
Gold Coast Born & Bred
FXCKING FIERCE GYMWEAR
WTF
WTF IS
GYM BRX?
GYM BRX?
BRAUX
Ancient French Word
Pronunciation: Broh (like bro)
Meaning: Brave, Fierce, A Sick Cxnt.
BRX = BRAUX
AU = AUSTRALIA
BRX + AU = BRAUX
BRAUX is GYM BRX ENERGY
BRX + AU = BRAUX
BRAUX ENERGY
AUSSIE GYM CULTURE
NEW HEROES
CULTURE
AUSSIE GYM CULTURE
NEEDS NEW HEROES
NEEDS NEW HEROES
Yesterday’s flex is today’s cringe.
The facts are that gyms offer a space for amazing
physical changes, inner growth and mental health.
But they are also places where ideas and attitudes
spread that poison hearts and minds and bodies.
LEADERS
NEW LEADERS
TO SHAPE THE FUTURE OF GYMS
TO SHAPE THE FUTURE OF GYMS
Do we need another gymwear brand?
GYM BRX is part of a new wave of Aussie gymwear.
With new values and a refusal to play by the old rules.
Our obsession is to overthrow. We live to rebel - with
all the hype gyms create. And sick cxnt energy.
NEW VALUES
REFUSE THE OLD RULES
ERA
THE TIME OF THE
GYM BRO IS OVER.
THE GYM BRX ERA
HAS JUST BEGUN.
GYM BRO IS OVER.
THE GYM BRX ERA
HAS JUST BEGUN.
Built on grit. Designed for impact. Loud by intent.
LAUNCH
THE SICK CXNT
PUMP COVER
PUMP COVER
GYM BRX’s launch range is a simple, limited run, high
value pump cover tee in bold colours.
Simple – but LOUD as fxck.
Two colours.
Sizes from XS to XXXL.
One message.
Limited Edition.
1000 Only & Forever.
WHITE VARIANT
BLACK VARIANT
15 PLACES
FOUNDING BXDDIES
CREW
BE THE BXDDEST
MF IN YOUR GYM.
MF IN YOUR GYM.
We have 15 places for founding brand ambassadors.
So, if you vibe with GYM BRX -please fill out the form. We’ll
email a brand ambassador (BXDDIE) pack and get in touch
within 24 hours.
BE A SICK CXNT.
JOIN THE CREW.
LOOKBOOK
LOOKBOOK
These are concepts we are playing around with, but all GYM BRX drops will be co-designed with creators and collaborators because cocreation is how we win: together.
APPLICATION READY
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